Social Media Marketing | Dotbox Design

The big wide world of Social Media Marketing can seem quite daunting and intimidating, but here at Dotbox Design we like to “keep it simple!”

We can not stress the importance of your company having a presence through social media.
This can be achieved simply and effectively by using what we like to call “The Hot 4″ – Twitter, Facebook, Pinterest & Instagram.

We ensure your social media campaign is working as efficiently as possible through these four platforms to help:
• Grow your business online.
• Establish your brand.
• Gain more traffic to your website.
• Generate new customers and clients.

Not only will we build your audience, but we ensure that it is the “right audience” for your business.
We niche your social media campaign to appeal to those who will benefit the most from your businesses products or services.

We have highlighted more information below to help you understand how important these social platforms are.
If you don’t have an account with any of these we suggest you sign up for one TODAY!

The Dotbox Design team is always here to help, so don’t hesitate to get in touch with any questions regarding your social media marketing strategy.
We can help train you along the way or take care of your entire marketing campaign, it’s up to you.

Why Twitter?

Twitter is good optics.
Using Twitter is evidence that your business is participating in this whole social media thing and obviously a “with-it” kind of outfit that people might be interested in doing business with. It’s just not enough to have a website anymore.

Twitter is a fast way to get the message out.
Assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it’s an announcement or a new product, a special deal, or an upcoming event they may be interested in.

Twitter will help you stay on top of your industry and/or market segment.
Twitter lets you hear what other people are saying. Using Twitter Search you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.

Twitter will help you refine your brand.
By participating in Twitter (that is, using it to communicate with others, rather than just spamming product announcements) you can present and develop the kind of image that attracts your potential customers, and refine your brand. (Remember; communication is a two-way thing.)

Twitter is a great networking tool.
Being on Twitter will give you opportunities to meet and talk to oodles of people, some of whom you would never get the chance to talk to otherwise. And some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.

And the most important reason your business should use Twitter – because Twitter lets you engage your customers.
Posting information about your products and/or services is the obvious use. But Twitter also gives you another channel for listening to and finding out about your customers – what they like or dislike about your company, how they feel about your brand, what suggestions they have for improvement, what their favorite products are and why… all kinds of nuggets that you can use to make your business more successful.

You will want to make sure, though, that you’re using Twitter properly to promote your business, so you don’t get seen as a spammer and damage your small business’s reputation.

Why Facebook?

Great Exposure
One of the best things about Facebook is its unbeatable potential for exposure. If used consistently and strategically, it will noticeably increase your company’s visibility. Post comments on your contacts’ pages. Provide insights, tips and advice, and you’ll earn credibility and the respect of the community.

Improve Google Rank
Facebook offers a “Pages” application, which allows you to create a professional profile for your business, services, and products. Within these pages you have the option to include a link to your website, or any other reference links, like papers you’ve written or research you’ve done. It is not the only thing you need to do to improve Google rank, but it certainly helps.

Fabulous Marketing Free of Charge
If you make use of not only the Pages application, but also many of the other applications, you will find great, user-friendly tools to market your services and products and promote what you do. It will take some time to get the hang of these tools. Start out with a few until you master them. No one is expected to use all of them.

Targeted Ad Space
Facebook offers you the possibility to create ads and target them to a specific age group, gender and location. You can also track your ad’s performance.

Why Pinterest?

Pinterest – the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring – grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But as a business owner or marketing manager you may be wondering, “Is Pinterest right for me?”.

We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here’s why: businesses that have effectively used Pinterest as a marketing tool have experienced higher referral traffic, higher quality leads, more sharing through Facebook and Twitter, and increases in sales.

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Why Instagram?

Instagram is one of the most popular photo-sharing facilities around at the moment- rivaled by Pinterest and Flickr. It’s popularity has been consistent since its launch (with the retro – vintage filters, making us feel like we’re living in the 40’s) – but the numbers have recently shot up hugely making it the best time to join and embrace the trend (or jump on the bandwagon, as many would say).

You can use Instagram for personal use (obviously) but you can also utilize Instagram for your business too.

Sure – there won’t be a great deal of interaction verbally – and you can’t reel off essays to your followers… but what you can do is express your brand and company visually – which can often be much more powerful. Story-telling remains one of the strongest and most impactful forms of communication – and every picture tells a story, making your communication with Instagram even more impactful.